MLSE Case Competition 2023
The prestigious MLSE Case Competition is one that attracts hundreds of business students every year. It requires multiple rounds of partnership proposals and presentations and our team was able to stand out amongst the crowd for a second straight year.
01
Toronto Maple Leafs x Cheerios
In the first round of this competition we created a pitch to partner the Toronto Maple Leafs with Cheerios. We pitched ideas such as specially marked Cheerios boxes, in-venue activation with a Cheerios ball pit, and a player meet up for underprivileged youth.
02
Toronto Argos x CAA
Following our first round pitch, we progressed to the finals of the competition which included the amount of teams being cut down from 40 to 10. For the finals we pitched a partnership between CAA and the Toronto Argos of the CFL. This partnership included a CAA commercial with Argos players, in-venue insurance agents, and most importantly, CAA ticket insurance.
