MLSE Case Competition 2022
The prestigious MLSE Case Competition is one that attracts hundreds of business students every year. It requires multiple rounds of partnership proposals and presentations and our team was able to stand out amongst the crowd in just our first year by finishing 2nd overall!
01
Toronto Raptors x KitKat
In the first round of this competition we created a pitch to partner the Toronto Raptors with KitKat. We pitched ideas such as specially marked KitKat bars, in-venue signage, social media campaigns and a contest to sit courtside on a bright red couch AKA The KitKat Break Zone.
02
Toronto FC x Hyundai
Following our first round pitch, we progressed to the finals of the competition which included the amount of teams being cut down from 50 to 10. For the finals we pitched a partnership between Hyundai and the Toronto FC of the MLS. This partnership included a ton of in-venue activations, field-side signage, special promotion nights, and biggest of all the Hyundai Rivals matches with tailgating experiences. This pitch won us 2nd place in the entire competition!
